Home

What? Who? Why?

The Marketing Cluster of the Ateneo Graduate School of Business designs, implements, and reviews the marketing subjects offered in the Ateneo's MBA program (Standard, Regis, Middle Managers). The Cluster is composed of successful marketing practitioners, each one with decades of simultaneous involvement in the industry and academe.

To contribute to the AGSB's mission of nation-building, the Marketing Cluster is continuously listening to and responding to the constantly changing needs, wants and demands of the MBA students of the AGSB. This site is one of several ways this is accomplished.

The Cluster regularly holds Marketing Forums for AGSB student enrichment and Marketing Round Table Discussions for faculty development. During these 2 activities, successful CEOs and business leaders are invited to share their ideas, insights and forecasts of the latest trends in the marketplace.

Ateneo Marketing Cluster Performance Milestones

22 Marketing Forums

74 Marketing Roundtables

1st Cluster to organize forums

1st to organize roundtables

1st to create event site

1st to create cluster website

What's In It for Me? - MBA Student

Discover how marketing can add value to your own company, your career and your personal lives.

Prof. Roa awarded in Asia's Best Business School Awards

Professor Francisco M. Roa, Chairman of the Marketing Cluster of the AGSB, was honored with the 2010 Best Professor in Marketing of the Asia's Best B-School Awards in Suntec City, Singapore. Prof. Roa, was the sole awardee from the Philippines and was chosen by the CMO Asia Advisory Board and the Advisory Council of World Brand Congress from among candidates of the Best Business Schools from 29 countries including Australia, China, India, Hong Kong,Singapore, US and the United Kingdom. Prof. Roa personally received the presitigious award from Dr. R. L. Bhatia, Project Director. The business award directly recognizes Prof. Roa's 3 decades of world class service with the AGSB. Prof. Roa continues to teach Strategic Management and Marketing Managment in the MBA program.

2010 Asia's Best B-School Awards