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What? Who? Why?

The Marketing Cluster of the Ateneo Graduate School of Business designs, implements, and reviews the marketing subjects offered in the Ateneo's MBA program (Standard, Regis, Middle Managers). The Cluster is composed of successful marketing practitioners, each one with decades of simultaneous involvement in the industry and academe.

To contribute to the AGSB's mission of nation-building, the Marketing Cluster is continuously listening to and responding to the constantly changing needs, wants and demands of the MBA students of the AGSB. This site is one of several ways this is accomplished.

The Cluster regularly holds Marketing Forums for AGSB student enrichment and Marketing Round Table Discussions for faculty development. During these 2 activities, successful CEOs and business leaders are invited to share their ideas, insights and forecasts of the latest trends in the marketplace.

What's In It for Me? - MBA Student

Discover how marketing can add value to your own company, your career and your personal lives.

AGSB Marketing Subjects You Can Take (Nov 2009 to March 2010)

Rockwell campus

Strategic Marketing/ Lansang

E-marketing/ Barrenechea

Marketing Mgt/ Ibarle

H.V.De La Costa campus

Marketing Mgt/ De Ungria

Service Marketing/ Soriano

Click on "Subjects"

and "Faculty" for more info

Thought for the Month

"Customers buy because of wants and not just based on needs. Just imagine how disastrous it will be to the economy if all purchases are based only on need. For example, compare how many shoes you actually need vs. the shoes you own!"

Marketing Cluster Performance Milestones

18 Marketing Forums

74 Marketing Roundtables

1st Cluster to organize forums

1st to organize roundtables

1st to create event site

1st to create cluster website

18th Marketing Forum Organizers and Speakers- (Left to Right)- Prof. Danny Barrenechea, Prof. Bong De Ungria, Raul Redoblado, Dickie Soriano, Cherie Mijares, Prof. Yoly Ibarle, Prof. Nick Lansang

The 18th Forum was held last Aug. 28, 2009 with the theme- Contamination Marketing 1n1- "Spread Your Message Like the Flu." For more details, visit the event website: http://www.contaminationmarketing.com

The Marketing Cluster

Leveraging Decades of Simultaneous Experience in Industry and Academe

Prof. Frank Roa, cluster chair

Prof. Danny Barrenechea

AGSB Marketing Cluster

Profitably Winning Customers Hearts and Minds