ASMPH Course Roadmap
A Challenging 48 hour Experiential Learning Program over a 10 month Period for senior MD MBA students of the Ateneo School of Medicine and Public Health.
Each phase consists of 4 meetings of 4 hours each spread over 4 days.
All meetings will be at AGSB Rockwell Campus except for May 8 and July 21
Copies of all lectures are available on-line at the "Student Resources" tab of this website.
The on-line forum where students see the latest class announcements is http://asmph.blogspot.com/
To post a question to this forum, simply send an email to:
asphmarketing.2010@blogger.com
All students and professors can see their emails published almost instantaneously to the on-line forum.
Electronic copies of student assignments must be sent to: asmphmarketing@gmail.com. This email can be accessed by all 4 marketing professors handling this course.
REMINDER: Deadline to submit your individual chapter report via email is 11:55 pm of May 11. Pls. send this to asmphmarketing@gmail.com. Late submissions will incur a deduction of at least 0.5 points from the final report grade (example, if the late submission is graded as 3.5, the adjusted grade is 3.5 - 0.5 = 3.0).
(1) May 5, Wednesday, 8 AM – 12 NN
Welcome. Navigating on-line resources (cluster site). Registration. Grading system and using on-line forum.
Lecture on I Love Marketing Model
Lecture on 13P approach to Marketing Case Analysis
Hand-out on SPADER approach to Case Analysis
Lecture on 4i Concept for Doctors and Medical Professionals
Discussion on Examples on individual chapter assignments.
- Discuss Hand-outs: Use Kotler powerpoint for Lecturing on “Marketing in the 21st Century.
- Show Sample: Examples on the I love Marketing Model
Discussion on marketing forum. Divide the class into 2 groups.
- ASMPH Syllabus Approval Presentation
- Show Menu of Choices for Speakers for the Marketing Forum (see the presentation on the grading system)
(2) May 8, Saturday, 6- 10 PM (ASMPH)
Answer any questions on course requirements. Point to an on-line forum/ blog where all questions are answered.
Lecture on “Understanding and Communicating to Customers”
Student Seatwork and Discussions on
- Video on 8 Qualitative Research Methods ( Focus Group Discussions, In Depth Interview, Home Visit, Observed/ Accompanied Shopping, Guerilla Interviews, Mystery Shopping, Diaries)
- Flash Presentation on 11 Future Trends predicted in 2004 (Project Future): On My Own, Guiltless Pleasures, MMI Me Myself I, Wellness, Unmask, Simplencity, Retrotek, Connectivity, Tribing, Nurture, MaxIt
Lecture on "13 Steps to Powerful Presentations (Effective Communicators Win)
Discuss on-line samples of 4i chapter reports
Discussion on grading system and marketing forum
REMINDER: Deadline to submit your individual chapter report via email is 11:55 pm of May 11. Pls. send this to asmphmarketing@gmail.com. Late submissions will incur a deduction of at least 0.5 points from the final report grade (example, if the late submission is graded as 3.5, the adjusted grade is 3.5 - 0.5 = 3.0).
(3) May 12, Wednesday, 8 AM – 12 NN
Student chapter reports on Kotler (individual), 10 minutes report each student including set-up; another 10 minutes Q&A and instructor integration including use of Kotler powerpoint
Deadline for submission of topics/invitees to marketing forum. (can change later but those submitted today will have first priority)
(4) May 12, Wednesday, 1 – 5 PM
Individual student reports on Kotler assignments
(5) July 21, Wednesday, 8-12 NN
Marketing Forum by Cluster 1 (ASMPH auditorium)
(6) July 21, Wednesday, 1 – 5 PM
Marketing Forum by Cluster 2 (ASMPH Auditorium)
(7) October 11, Monday, 1 – 5 PM
Plenary
Midterms (Kotler): 220 Multiple Choice Questions using Kotler instructors resources and Essay: 2 Cases based on the Marketing Forum topics
Discussion of Midterms and Marketing Forum(Plenary)
Examples/ templates on individual marketing plans assignments.
Samples of Product Marketing plans made by doctors in the MBA health program
(8) October 13, Wednesday, 8 AM – 12 NN
Student reports on individual brand 20 year plan
Discussion on individual/group marketing plan
(9) October 13, Wednesday, 1 – 5 PM
Student reports on individual brand 20 year plan
Discussion on individual/group marketing plan
Case Example: You’ve Got Mail
- Case Questions
- 13 Ps Discussion
- Application of Marketing Concepts
(10) January 10, Monday, 8 AM – 12 NN
Student reports on product marketing plan
Select the best 2 in each class
(11) January 12, Wednesday, 1 – 5 PM
Plenary: Competition of the 6 best product marketing plans
And the winners are:
Ritemed, Kidney Zen, Restor F for the OTC category
TMC Wellness, Maxicare and TMC ER for the institutional category.
Voted as best presentation: Ritemed
See the group marketing plans on Facebook
Assignments due on Jan. 19
- Individual student blogs which has embeds of all your assignments for the course
- Medical Print Ad analyzed using the 10 Step Plan format (be sure to put a copy of the scanned print ad in your presentation)
- End of Class Survey using this link:
http://www.hypermarketing2.com/2010/11/on-line-form-7-end-of-class-survey.html
For all these assignments, pls. do the following:
email to your respective marketing professors,
post in slideshare,
post slideshare link in Facebook discussion board and
embed the slideshare presentation in your blog on or before Jan. 19, 2011.
Late assignments earn at the following deductions (from the highest possible grade of 4.0):
(12) March 30, Wednesday, 1 – 5 PM
Complete Integration
Continuously Learning Marketing/ Using On-Line Resources